Start a study from scratch or from a template

Once you've signed up and logged in your account, you will be directed to the PROJECT DIRECTORY page. To create a new study, just click the +New Project button and you can either build a study from scratch or from a templated solution.

Build from Scratch 

Build from inca’s suite of specialty qualitative and quantitative questions to meet your custom research needs. To learn more about the different QUESTION TYPES available on the platform, click here. 

Templated Solutions

Video Concept/Ad Test - Craft video ads that resonate with inca’s specialty scene-by-scene annotation tool. Here's a quick video to show how Video Annotation works on the inca chatbot 

Image Concept/Ad Test - Craft OOH, banner and print ads that resonate with inca’s specialty hotspot feedback tool. Here's a quick video to show how Image Hotspot tool works on the inca chatbot

Copy Test - Improve your copy with inca’s word-by-word, phrase-by-phrase feedback tool. Here's a quick video to show how Text Highlighter feedback tool works on the inca chatbot.

Idea Test - Test ideas, features, logos, etc. and iterate fast using inca’s Tradeoff Ranking tool. Here's a quick video to show how Tradeoff Ranking tool works on the inca chatbot.

Brand Understanding - Understand System 1 or System 2 types of connections and emotions associated with your brand at scale. Here's a quick video to show how Guided Fantasy Projective works on the inca chatbot  

CX Understanding - Understand how your customers interact with and experience your brand and how to build engagement and advocacy. In this template, there are 3 specialty questions included: Trade-off Ranking, Treeman Projective and NPS Plus. (Click the question for more details).