How the data is analyzed and visualized for Open Ended Questions?

On the dashboard REPORT PAGE, the text analytics using AI run three different models for the open-ended verbatims  -- Summaries, Themes and Keywords. As such, users can see three types of visualization for the standard open end question:

Summary

The Summary model provides the key insights and highlights for the verbatims in the open-ended question

Please note 

• The minimum sample size to show Summary model is n=10.
• The Summary model is NOT responsive to the filter, so it will always show a summary on total base no matter what filter is on.

Themes

The Themes model provides the themes/topics or codes created in summarizing the verbatims. In the Theme model, we have two extra controls, one is to Enable/Disable Sentiment, another one is to Enable/Disable Netcode. By default both are enabled, but users can choose to disable any one of them based on their needs.

In this example, it's a question about POSTIVE IMPACT, so all the responses should be positive, to show results by sentiment would not be necessary. In this case, we can choose to Disable Sentiment.

15 themes are created to summarize the verbatims. Leading Netcodes are Creativity and Innovation (61%), Productivity, and Efficiency (60%). 

Under Creativity and Innovation key theme, users can also see the themes or codes that are mentioned under Netcodes such as AI-assisted decision making (42%), Improved content creation (35%), While 31% mentioned anything about Enhanced creativity.

Users can click the theme or code to filter the relevant verbatims that relate to the theme or code in the verbatim sidebar on the right.

Users can also sort the % by descending or ascending order. 

By clicking the arrow in the Netcode, users can select to show or not show the themes or codes

Sample illustration of NetCode only:

When downloading the PowerPoint results, users can view the results in a bar chart (arranged in a descending or ascending order) with combined results for NetCodes as well as the themes or codes.

Please note 

• The minimum sample size to show Themes model is n=50.
• If you need to modify (i.e. add/remove/edit/merge) the current themes or codes you can do so by using the inca AI coding tool. To learn more about this tool, click this article here. 

Keywords

The Keywords model provides a visual presentation (word cloud) of the top mentions or keywords in the open end question. The bigger the word, the higher the mention. In this case, "efficiency" is highly mentioned by participants. 

You can also click the word to filter the relevant verbatims that mention the word in the verbatim sidebar on the right.