What is ANSWER REFERENCING and how to set it up?

With ANSWER REFERENCING, the user can customize wording for each participant by referencing the answers from a previous question. Answer referencing can be added in the tool box for question wording. You may choose to reference TEXT format answer or IMAGE format answer.

How to set it up:

1. In your question text box, move the cursor to where you want to insert the wording/answer in the previous question and then click Answer Referencing.

2. Select the source question and select the Answer Referencing Options. 

Let's use Single Choice question as an example. After selecting the source question, we firstly need to specify whether we want to reference TEXT format or IMAGE format in Reference type format. 

1. If the options in the source question are Text only, then we can only ANSWER REFERENCE a TEXT Format option here.
2. If the options in the source question are image only, then we can only ANSWER REFERENCE a IMAGE Format option here.
3. If the options in the source question are with both , then we have a choice between the two here.

When ANSWER REFERENCING a TEXT Format option, you can change the Text casing (for example uppercase all)

In the survey chat, the answer referencing will look like this:

When ANSWER REFERENCING an IMAGE Format option, you can also control the size of the image. 

Note that it will only show the image and not the text label in the survey chat as a new speech bubble.

In addition to Single Choice question, there are also some other question types that are often used in ANSWER REFERENCE.

Please see details in the next section.

Other commonly used question types in ANSWER REFERENCE

Multiple Choice Question

When ANSWER REFERENCING Multiple options, the order of answers shown in the survey chat could be descending or ascending order.

Rank Order Question

When ANSWER REFERENCING Rank Order Question, the options are similar to a multiple choice question but you may choose to answer reference a single answer by Selecting the Rank (for example: Answer reference the Top Reason in using Brand A, i.e. Rank 1)

Virtual Question

By using Virtual Question in ANSWER REFERENCING, we would be able to show dynamic wording that not directly referenced from the option wording. In addition we can show dynamic wording based on some complex logics.

For Example, we want to ask the participants to what extent they agree that the company offers special products and services for students [IF THEY ARE STUDENTS] / customers like me [IF THEY ARE NOT STUDENTS]. Note that we have another question at the start asking if they are students or not. 

In this case, we would firstly create a Virtual Question with 2 variables - the first writing "student" in the Display Text and defining the logics that they are students, the second writing "customers like me" in the Display Text and defining the logics that they are NOT students. 

After that, we Answer Reference this Virtual Question in the question wording "To what extent do you agree that the company offers special products and services for [Virtual Question]?".

Tradeoff Ranking Question

We can also ANSWER REFERENCE Top Choice from Tradeoff Ranking Question. 

You may use the Text and Image option format, but the suggested format in answering referencing this type of question is IMAGE.

Please note that there is a chance some respondents don't like any of the ideas/options in the Tradeoff Ranking, then there won't be a Top Choice from those respondents. In order to avoid not referencing any results, it's recommended to add a pre-condition that only show the question (with answer reference from a Tradeoff Ranking question), when the Tradeoff Ranking question INCLUDE one of the ideas/options in the Top Choice.

Open Ended Question

When ANSWER REFERENCING Open-ended answer, all the text answers will be shown in the survey chat and you can adjust the Text Casing