How to set up a Sequential Monadic Test?

What is a Sequential Monadic Test?

In a sequential monadic test, the participants are presented with two or more concepts, and follow-up questions are asked to evaluate each of the concepts -- likeability, likes/dislikes, rating of specific attributes etc. The sequential monadic survey design is used when you expose multiple concepts and present them in random order to avoid order bias within the same set of target audience. 

How can I use Group Questions to design a Sequential Monadic survey?

For example: 

In this case, you have 2 concepts and you need to expose BOTH concepts for your participants and you want to show each concept in a random order. For each concept, you have 4 questions (Show Concept, Appeal, Reason for Appeal, Text Highlighter) and you want to ask each question in chronological order. 

Step 1: Select sub-questions for the first concept labeled as Group A then select "Show in all order" in the Question Display Option. In this setting, the questions will be asked in this order Concept A -> Appeal A -> Reason A -> Text Highlighter A .

Similarly, select sub-questions for the second concept labeled as Group B and then select "Show in all order" respectively. In this example, the questions will be asked in this order Concept B -> Appeal B -> Reason B -> Text Highlighter B.

Step 2: Add a new Group question and then select the formed Group A and Group B.

Step 3: This time, select "Randomize all". In this setting, the system will randomize the order of asking for the two concepts --  Group A and Group B. 

In summary, this is how the Group questions will show up on the Question Tree in the above example

Please note:

• In a Sequential Monadic survey, like in this example, data is collected in two separate sets of questions for each stimulus, even though we basically ask the same questions across stimuli. For example, we ask the same question Appeal for the two stimuli, but the data are recorded in the two different questions Appeal_1 (for stimulus 1) and Appeal_2 (for stimulus 2). Therefore, if we want to compare sequential results, we can rearrange the question cards on the dashboard to do side-by-side comparison (e.g Moving questions Appeal_1 and Appeal_2 in one row on the dashboard report page).
• However, if we want to compare results between the two stimuli using Crosstab, then it's not directly available on inca dashboard as of now. It may require downloading the raw data, merging or restructuring the relevant data, and then comparing the results in SPSS/EXCEL or other tabulation tools. 
• Group question can not be used to set quotas. We will make sure that each stimulus is shown randomly, but we cannot ensure fulfillment of any quota needs